Scottish C1 Cup Race Weekend Partner
A measurable motorsport content campaign built around a real race weekend
I’m looking for one business partner for my next Scottish C1 Cup race weekend.
This is not a traditional “logo on the car and hope someone sees it” sponsorship offer. The package is built around content, visibility, tracking and reporting – giving your business usable marketing material and a clear summary of what the campaign delivered.
The opportunity
I’ll be competing in the Scottish C1 Cup, using the race weekend to create content around grassroots motorsport, entry-level racing, the real cost of competing, travel, preparation, race-day updates and behind-the-scenes access.
Your business would be positioned as the official race weekend partner, with your brand included across the build-up, race weekend coverage and post-event content.
The aim is simple:
to give your business a measurable motorsport marketing campaign, not just a sticker.
Proof from my previous Knockhill weekend
My last Scottish C1 Cup weekend at Knockhill was heavily disrupted by poor weather, with the races themselves cancelled. However, the content still delivered measurable value.
| Previous Knockhill content | Result |
|---|---|
| Instagram feed views | 1790 |
| Story views shown | 170 |
| YouTube views | 235 |
| Total measured views | 2,195 |
| YouTube watch time | 9.3 hours |
| YouTube subscribers gained | 5 |
| Instagram profile visits | 26 |
That weekend proved something important:
even when motorsport does not go to plan, the content can still create value.
For the next round, the campaign will be built properly from the start with sponsor integration, tracked links, QR codes and a post-event report.
What your business receives
Race weekend partner status
Your business will be named as my official race weekend partner for the event.
This can include:
- logo on race weekend graphics
- sponsor mention in social captions
- sponsor tags where appropriate
- inclusion in YouTube video description
- pinned comment or sponsor link on YouTube
- logo placement in selected video/social assets
- sponsor thank-you post after the weekend
Content before, during and after the event
The campaign will be built around a full race weekend content plan.
- race announcement post
- sponsor introduction
- race week build-up content
- behind-the-scenes preparation
- “what it costs to go racing” style content
- sponsor link/QR code introduced
- paddock updates
- car/team/race weekend photos
- qualifying update
- race result updates
- story coverage
- sponsor mentions and tags
- short-form video clips where possible
- race report post
- result or weekend summary graphic
- sponsor thank-you post
- YouTube video
- short clips from the weekend
- sponsor content pack
- post-event performance report
You also receive reusable content
Your business will receive a small content pack after the event, including selected photos, graphics and video clips that you can use on your own social media.
This gives you more than just exposure on my channels.
It gives you content your business can reuse.
Campaign tracking
To make the campaign more measurable:
- a unique tracked link
- a QR code
- a sponsor landing page
- a discount code or enquiry code
- tracked link in YouTube description
- tracked link in social bio where appropriate
This means the report can show more than views and likes. It can also show clicks, scans and potential customer actions.
Post-event sponsor report
After the weekend, you will receive a simple report showing what was delivered.
The report can include:
| Area | What will be measured |
|---|---|
| Instagram views | How many times the content was viewed |
| Instagram reach | How many accounts were reached |
| Non-follower reach | How much new audience was reached |
| Engagement | Likes, comments, reports and profile visits |
| Stories | Story views and interactions |
| YouTube views | Long-form video views |
| YouTube watch time | How much time people spent watching |
| Search discovery | Search terms that found the video |
| Sponsor clicks | Link clicks, QR scans or landing page visits |
| Content delivered | Posts, stories, videos, photos and graphics |
The aim is to give your business proof of delivery, not just a thank-you post.
Package price
Race Weekend Partner – £995
This includes:
- official race weekend partner status
- sponsor inclusion across race weekend graphics
- Instagram feed and story coverage
- YouTube video integration
- tracked sponsor link or QR code
- sponsor mention in relevant captions/descriptions
- reusable content pack
- post-event sponsor report
- first refusal on future race weekend partnership opportunities
Who this would suit
This partnership would suit a business that wants to use motorsport content for awareness, engagement and brand storytelling.
It may be a good fit for:
- garages
- detailers
- car dealers
- driving schools
- tool suppliers
- parts suppliers
- sim racing businesses
- local Scottish businesses
- trades businesses
- B2B companies
- hospitality or tourism businesses
- businesses wanting something different for social media
Why this is different
A normal motorsport sponsorship offer says:
“Pay for my racing and I’ll put your logo on the car.”
This offer says:
“Partner with the race weekend and receive a content campaign, sponsor visibility, tracked links, reusable media and a report showing what was delivered.”
Motorsport is unpredictable. Races can be delayed, cancelled, wet, chaotic or cut short.
That is why this package is built around the full story of the weekend – not just the final race result.
Interested?
I’m looking for one main race weekend partner for this event.
If your business would like to be involved, get in touch and I’ll send over the full details.
Race Weekend Partner: £995